About Us
Home Care Products
Made in Italy
Magia brings excellence in laundry and home care to Italian households. Distributed by Asta Srl, we create fabric softeners, room fragrances and detergents that combine sophisticated scents with high-performance concentrated formulas. Every product is born from meticulous olfactory research: we select exclusive essences that transform everyday gestures into unique sensory experiences, with the professional quality of Made in Italy.
Our philosophy is clear: to offer premium products accessible to all, without compromising on quality. Ultra-concentrated formulas providing up to 50 washes, long-lasting fragrances crafted as complex olfactory pyramids, performance tested even at low temperatures. Magia is Italian reliability, passion for detail and respect for the environment, wash after wash.
FABRIC SOFTENERS
Magia Line Fabric Softeners penetrate deep into fabrics, helping to keep them looking new for longer while protecting them from bacteria, mould and odours. Our range currently includes 7 different fragrances to suit every taste, giving your laundry a touch of magic and transporting you into a world of flowers, precious woods, and fruity, juicy aromas. Fragrances are essential to defining our daily life — that is why our experts carefully select them to make laundry a true sensory experience and to ensure a long-lasting scent for an extended period.
FLOOR CLEANERS
Its high cleaning power — more concentrated than many products on the market — cleans deeply while sanitising. A single pass guarantees a perfect, streak-free result, leaving a pleasant fragrance that lasts throughout your home. Suitable for marble, ceramic, stoneware, resin, PVC and cement surfaces.
SANITISERS
FABRIC SOFTENERS
Magia Line Fabric Softeners penetrate deep into fabrics, helping to keep them looking new for longer while protecting them from bacteria, mould and odours. Our range currently includes 7 different fragrances to suit every taste, giving your laundry a touch of magic and transporting you into a world of flowers, precious woods, and fruity, juicy aromas. Fragrances are essential to defining our daily life — that is why our experts carefully select them to make laundry a true sensory experience and to ensure a long-lasting scent for an extended period.
FLOOR CLEANERS
Its high cleaning power — more concentrated than many products on the market — cleans deeply while sanitising. A single pass guarantees a perfect, streak-free result, leaving a pleasant fragrance that lasts throughout your home. Suitable for marble, ceramic, stoneware, resin, PVC and cement surfaces.
SANITISERS
Who has chosen us
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Our Best Retailers
We work with a network of carefully selected retailers, chosen for their experience, professionalism and commitment to quality. Every partner shares our values and our dedication to providing reliable solutions and a service truly oriented to the customer’s needs.
Thanks to this established network, we are able to guarantee a consistent, up-to-date offering supported by specialised expertise, ensuring a clear and transparent experience at every stage. Our goal is to build solid, long-lasting partnerships capable of delivering lasting value and ongoing support.
Ultra-Concentrated Formulas
One litre of Magia provides up to 50 washes: real savings, lower environmental impact, professional efficacy. Concentrated formulas that deliver the maximum with the minimum, because true luxury is intelligence.
Exclusive Fragrances
Olfactory pyramids crafted with top, heart and base notes that evolve over time. Essences selected with the care of a high-end perfumer, to transform laundry into a unique and long-lasting sensory experience.
Made in Italy Quality
We produce Italian excellence accessible to all. Rigorous quality control, selected raw materials, consistent reliability. Magia is the guarantee of Made in Italy in the daily care of your home.