Our fabric softeners are formulated with signature olfactory pyramids — top, heart and base notes that evolve over time, just like a luxury fragrance. The ultra-concentrated formula provides up to 50 washes per bottle and fragrance persistence of up to 4–6 weeks on fabrics. All Made in Italy, with carefully selected raw materials.

Fabric softeners are used in the washing machine: they soften fibres, help preserve fabrics and leave a pleasant, long-lasting fragrance on garments.
Room fragrances (250 ml sprays), on the other hand, are designed to scent living spaces — such as bedrooms, living rooms and bathrooms — as well as linen, using the same fragrance families as the rest of the range.
They can be used together to create a harmonious, coordinated olfactory experience throughout the home.

The fabric softener range currently includes 8 fragrances: Sensual Flower, Fresco Mattino, Orchidea, Fior di Luna, Passion, Fior di Loto, My Love and Oro.
Alongside these are 5 laundry perfumers, 5 ambient spray fragrances and several dedicated home cleaning lines: laundry detergents, floor, bathroom and glass cleaners, as well as sanitisers and degreasers.
The range is constantly evolving and progressively enriched with new products.

For the washing machine: 20ml for 5kg of dry laundry, or 30ml for 8kg. Pour the product into the detergent drawer. For hand washing, dilute 20g in 10 litres of water during the rinse phase
Do not exceed the recommended doses: being concentrated, using more does not improve results but reduces the number of available washes. The concentrated formula also allows more washes per bottle, helping to reduce product waste, packaging and overall environmental impact.

For the washing machine: 25ml for 5kg of dry laundry, or 35ml for 8kg. Pour the product into the fabric softener compartment.
For hand washing, dilute 25g in 10 litres of water during the rinse phase.
Do not exceed the recommended doses: being concentrated, using more does not improve results but reduces the number of available washes. The concentrated formula also allows more washes per bottle, helping to reduce product waste, packaging and overall environmental impact.

Yes, Magia formulas are tested and optimised to be effective even at 30°C. Washing at low temperatures does not compromise fragrance or cleaning performance — in fact, it is a choice that respects delicate fabrics and reduces energy consumption.
By using less energy, low-temperature washing also helps reduce overall environmental impact, making every wash more sustainable without sacrificing performance.

Absolutely — in fact, it is the ideal combination. We also have a 2-in-1 Combo range (e.g. Fresco Mattino, Orchidea, Fior di Luna in 2kg format) that combines softener and detergent in a single formula with a coordinated fragrance. For those who prefer separate products, simply add the detergent to the main drawer and the softener to its dedicated compartment.

Magia floor cleaners are compatible with: marble, ceramic, stoneware, resin, PVC and cement. Do not use on untreated wood surfaces or water-sensitive parquet. Dilute as directed to avoid streaks — the formula is concentrated and a small amount is sufficient for a flawless result.

You can purchase by clicking “Discover & Order” on each product. For business orders or large quantities, please contact our sales manager Mr. Fausto Colpo at +39 335 6743857 or by email at info@astasrl.net.

Magia is distributed in Italy, Germany, Romania and Switzerland. Delivery times vary depending on the destination. For international distribution, Magia also works with authorised local partners for brand management and sales. For detailed information on shipping costs and methods to your country, contact the commercial team directly by email at info@astasrl.net.

Yes, we work with a network of retailers selected for their professionalism and commitment to quality.

Yes. The concentrated formula is designed for microfibre, wool, cashmere and cotton. It prevents felting, maintains fibre elasticity and preserves colour vibrancy. For the most delicate garments, use the minimum recommended dose and opt for the delicate cycle or hand washing.

Magia fragrances are designed to last 4–6 weeks on fabrics. The aromatic molecules penetrate the fibres and are gradually released with every movement of the garment — opening a drawer, putting on a piece of clothing, or tucking in the sheets. Duration may vary depending on the type of fabric and frequency of use.

Magia’s sustainability is built on concentration: a single 1L bottle equals 50 washes, meaning less plastic, less packaging, fewer transport emissions. Formulas effective even at low temperatures reduce energy consumption. The long-lasting fragrances reduce the frequency of washing. This is not greenwashing: it is intelligent efficiency.

Magia bottles are made from recyclable plastic (HDPE/PET). Once the product is finished, rinse the bottle, remove the cap and place both in the plastic recycling bin according to your local regulations. The packaging is designed to minimise unnecessary materials.