Fresco Mattino is the fabric softener that captures the energy of the early hours of the day, when the air is pure and dew illuminates the meadows. Its fragrance opens with fresh, lively notes of Siracusa lemon, pink grapefruit and peppermint, instantly delivering a sensation of cleanliness and vitality.

At the heart, aromatic nuances of eucalyptus and white tea blossom, while the soft, persistent base of white woods and crystal amber makes the fragrance balanced, fresh and never cloying. A bouquet that releases the magic of dawn, ideal for those who love clean, luminous and energising scents.

Its concentrated formula — ideal for 50 washes — penetrates the fibres, making garments soft, fluffy and pleasantly airy. It is perfect for cotton, wool, cashmere and microfibre, giving fabrics a continuous feeling of freshness, as if just washed.

Created with the care that distinguishes all Magia products, Fresco Mattino scents, softens and gives your garments a unique sensory experience made of lightness, cleanliness and well-being.

Try it for laundry that smells of bright, rejuvenating mornings.

Olfactory Notes

Top: Musk
Heart: Cedar and sandalwood
Base: Amber aromas

Usage Instructions

In the washing machine: Pour the product into the appropriate drawer using the measuring cup.
By hand: Dilute 20g of product in 10L of water during the rinse phase. 20ml for 5kg of dry laundry or 30ml for 8kg of dry laundry. Do not exceed the recommended doses.

• 50 ultra-fresh washes
• Neutralises intense odours
• Extra softness
• Reactivates freshness with every movement
• Microfibre
• Wool and Cashmere
• Cotton